Hello Savvy Lady,
I’m so happy to have you here.
I’m even happier that you have found this super helpful guide that will give you a really clear pathway..
To having genuine and highly effective sales calls to grow your coaching business…
Without selling your soul! 🙂
Now, this is going to be perfect for you if you’ve been experiencing one of more of the following;
- You dread the idea of sales calls with a passion and don’t want to be someone that you’re not to win clients (we all know that pushy pestering person… gah!)
- You’re getting too many NO’s, like… ‘I’ll think about it’, or ‘I can’t afford it’ or worse…’this is not for me, no thanks’… which can make you start to doubt yourself.
- You don’t know what to say about what you offer, at what time and struggle with having a flowing and enjoyable conversation that converts.
Does any of this sound familiar?
Rest assured, I’m going to help change all of this for you!
It’s time to grow your business with more confidence and ease!
Sound good?
Before I get into that though, I want to tell you a little bit about me so you know who you’re learning from, and how I know (through 15 years experience) that this stuff actually works!
In this high-value training I am going to walk you through, step by step a proven process I have used successfully in multiple businesses, in multiple industries, from multi millionaire dollar corporations to small businesses making their first sales.
So, after so many years in business, after so much trial and error, I know this system works and if you’ll let me…
…I want to show you exactly how it can help you to create consistent good 5 figure months in a way that makes you feel confident, vibrant and on purpose.
Remember that reason you started your business in the first place? 😉
This system has helped me and my clients create consistent sales, revenue AND a sense of ease and enjoyment (imagine feeling like that about selling!)
In fact, sales calls are the number 1 thing that my clients end up LOVING about their business.
I know deep down you started your business to feel fulfilled and on purpose doing work that lights you up and has you earning wonderful and consistent income.
The only problem is that you feel stuck with the sales process and you’re unsure of how to have a conversation with a prospective client that feels amazing, generates wonderful results for both of you and for your businesses bottom line.
You may have downloaded many free ‘sales scripts’ that promised you the world…
…you may have even tried them and were left feeling even more frustrated.
You are not alone in having done that!
Unfortunately if you don’t master the art of sales and implement these 6 key steps, you will end up staying stuck and not being able to truly grow your business to the level that provides you with the lifestyle and income that you truly dream of.
The truth is, people think that by having this ‘magic bullet’ script that all your sales problems will go away!
It couldn’t be further from the truth…
I’m about to show the 6 Key Steps you need to understand prior to being on a call and then I’m going to GIVE you a sales process to guide you on the call…
Excited?
Awesome, let’s jump into showing you how to do that!
My intention is to help you learn the exact steps to have highly effective sales calls AND for them to be enjoyable for both you and your prospective client.
Why is this so important?
So that you can provide an amazing experience every time you have a sales call.
This will dramatically increase your chances of bringing in more clients who are high value and ready to sign up to your high value coaching programs.
I’m here to empower you to have sales calls where you feel lit up, confident and totally present (without the feelings of fear and overwhelm)!
So that you can start to grow your business, increase your number of clients and income.
All whilst feeling great along the way.
Are you ready for this? Let’s dive in?!
Step 1 – Build Up Your Success Mindset
We’ve all had the terrible experience of being on the receiving end of a bad sales experience, right?!
So naturally, we shy away from what is deemed as being ‘salesy.’
Because the person who is comfortable about saying, being or doing anything just to get the sale… is so not you.
You’re genuine, talented and skilled and have powerful ways to create transformation for people…
It’s just that you start to freeze up when you think of selling because…
…let’s face it….
…you don’t want be anything like ‘those kind’ of sales people.
So, whilst you’re avoiding mimicking any of the salesy sales techniques that these sleazy sales ‘gurus’ teach (which are all about being pushy, over promising and manipulative) you end up not knowing what to say on the call!
That can lead to sales calls feeling awkward, tedious, fearful and nerve racking.
No wonder your mindset around sales and selling can be a little skewed!
Think about this for a minute… what is your current mindset around sales and sales calls?
Do you think sales is sleazy, pushy, needy, a total drag or anything else with a negative slant?
See, here’s the truth:
You don’t have to be anything like that to be a great sales person (thank goodness!)
Instead, great selling is all about following a process that has you and your prospective client feeling relaxed and confident.
The best sales people have a confident and positive mindset and switch their internal chatter from Inner Critic to Inner Champion.
So go on, reflect for a minute, what is your internal chatter about your own sales skills?
Do you think you’re terrible?
Do you internally beat yourself up prior to every call or avoid them altogether?
Start to shift that mindset to be and feel confident & vibrant about yourself and your business.
Your prospective client will engage so much better with you if you do!
If you feel like mindset is a big thing holding you back, then CLICK HERE and book in a FREE breakthrough session with me, and I’ll help guide you on how to build up your success mindset and create the coaching business you really want in 2019.
Step 2 – Connect Deeply With Your Gifts & Vision
A crucial component of great sales conversations is creating a genuine and confident connection with your prospective client on your sales call.
In order to create this amazing connection with others, we must connect with ourselves first.
To help build your confidence, take some time, to reflect on your skills, gifts and talents.
You have collected a wealth of experience, skills, talents and expertise that have the power to create positive change for your prospective clients!
It’s time to own your brilliance and step into knowing your worth and talent.
This genuine confidence in who you are and what you do.
Whilst you’re in this introspective space, take the time to dream of your big vision.
What is it that you want to create and achieve in your business and life?
As we know, it takes time, effort and work to grow your business…
So, why are you doing what you’re doing?
How does your businesses growth positively impact you, your family, your clients and your mission?
Connecting in yourself and your vision helps you to build real confidence (not the fake confidence that you loathe…)
Let’s dive in!
Take some time right now and tap into who you are and where you’re going and the amazingness you have to offer.
Step 3 – Know Your Ideal Client
Let me ask you something.
When was the last time you bought something that was just perfect for YOU?
I’m talking about when you were first learning about the product/service that was perfect for you… was it like it was directly speaking to you, what you wanted/needed and provided the kind of outcome you where after?
This kind of effect is what we want your prospective client to experience.
That’s why we call them your ’Ideal Client’ (IC).
It’s super important to narrow down your target audience to ensure that you are “speaking” directly to them.
Broadly speaking to the masses is confusing for your prospective client, they crave to know that you get them, what they need, want and desire.
But don’t worry, I know it can feel tough when you try to narrow down your IC (ohhh I’ve so gone through this fear!)
But don’t worry, you end up getting to work with many many different people… what’s common in all of them is they have similar problems/challenges, needs and desires.
When you get on a call with your prospective ideal client, if she feels that you just totally understand her… it’s so helpful to the sale process.
People want to feel heard and understood!
Give her that gift by having done the research and understand their current challenges and desired reality.
And when you get on a call with her, LISTEN to what she has to say when you ask her key questions (I share more on the key steps to take on a call on the next page)
Do you ever have trouble pin pointing your ideal client? Trying to figure out exactly who you want to work with, and who will want to buy the amazing coaching services you have to offer? If so, jump on a FREE Breakthrough Strategy Session with me, and I’ll help guide you through the entire process and give you a plan so you can finally know who this is and have genuine and highly effective sales calls with clients you love.
Step 4 – Have a Unique High Value Program or Package to Offer Prospective Ideal Clients!
At Savvy, we call them Powerful, Purposeful & Profitable Packages… because that is exactly what they are when created well.
In a sea of sameness ‘cookie cutter’ programs, you want a unique package of services to be able to offer your ideal clients in a way that has both them and you lit up.
By having your very own powerful and pro table package (along with a tailored serene sales process to sell it with ease) you can soon say goodbye to selling low priced sessions/services to the masses and a big HELLO to working with a lot less clients whilst making a lot more income… and creating a lot more impact.
Did someone say massive income AND impact! 🙂
I’ve listed out some key steps that will help you build out your very own…
Powerful, Purposeful & Profitable Package!
1. Coming back to knowing who you want to work with.
Create a client profile of your idea client (just one type!) and understand what their key pain points/challenges are and what they need/desire along with the key outcomes they’re wanting.
2. Define your unique skills and expertise.
Using this expertise – how can you deliver one key solution to your ideal client based on their pain points, needs and desired outcomes?
3. Create one clear offer to one clear market.
The key is to create a ‘signature system’ which clearly defines the key steps your client will take (with your help) along the journey of working with you in your program towards the transformation that they’re looking for.
Systems, steps and frameworks sell because they’re so much easier for people to understand!
4. Write out all the 1:1 session that you will include in your offer along with the key services/activities that support your client with the transformation you’ll be helping them with (price them all out separately to show their true value).
5. Now bring them all together under one package and price it as an all inclusive package of value.
Having this unique-to-you asset in your business, when packaged well, can help you generate consistent good 5-figure months for your business.
Step 5 – Clearly Communicate Your Magnetic Message to Market
To be able to confidently attract your ideal client to book a call with you, it’s key to have a magnetic message that has them scheduling a call quick smart!
To have clarity in what it is that you’re saying to your ideal client, you want to have a unique and authentic message that speaks directly to their problems, needs and desired.
It’s then about clearly linking your offer to what your ideal client wants and needs are.
See how the previous steps build on each other?
Take some time to craft key messages that speak directly to your ideal client in a way that shares insights into who you are, the credibility you have and the transformation your offering provides.
Step 6 – Have a Structure & Serene Sales Process
So now, you’re ready to create a sales process that has a clear structure and has you feeling cool, calm and collected (no more freaking out about sales savvy lady!) and has you hearing more YES’s to working with you!
So, here are my key tips for a …
Structured and Serene Sales Process!
Prepare prior to a call:
Feeling and being calm, connected and clear prior to your call will help you create an energy on the call that is incredibly powerful to form a connection with your potential client.
People sense when we’re connected and present, it allows them to feel safe to also be connected and present.
Which is exactly what we need in order to build a true rapport and connection with our ideal client.
Being in this shared energy helps us to cultivate the pathway to building the ‘Know Like Trust’ factor that is crucial for sales.
So what it ultimately comes down to is genuine human connection.
To have this on the on the call with who you’re speaking with is the fundamental for sales success.
So take a couple of deep breaths, get connected and aligned (remember the key points from steps 1 and 2) prior and on each sales call.
You’ve got this!
On the call:
You want to make your Sales Flow Script unique to your and your ideal client.
So, let’s get into the key steps:
1. Welcome them onto the call and set the scene for how the call will flow. ie: what will be covered and the purpose of the call
2. Introduce who you are with your very own Journey Story helps, which helps highlight the full spectrum of your ‘why’ statement and credibility into a powerful succinct story, that links in with your Ideal Clients why/problem/ desire… so that they can create that powerful connection and, build rapport with you easily.
3. Ask key questions to learn all about who you are speaking with. Questions that help you understand:
- Where they are at right now.
- Where they want to go.
- Their key problems, challenges, desires and what outcome they’re looking for. Why they want to create change now!4. Determine their level of commitment.5. Acknowledge them for all they’ve shared with you.6. If they’re a great fit to work with you, ask them, “based on what you’re telling me about x and y (insert the 3 biggest difficulties and desires you noticed from what they told you during the call), I have something that I feel can help you get to where you are to where you want to be. Would you like to hear more about us working together?”7. Present your offering, using their wording and your key benefits that aligns with what it is they want and need:8. If they’re a great fit, invite them to work with you.
Having a script that flows well and is designed for you and your ideal client will create so much more success for you in your business. It’s all about crafting the key areas I mentioned, to suit you, them and your program.
Remember, when you’re on the call, it’s all about the connection you create with them.
It’s so important to slow down, be present, listen to them carefully, and reflect back to them key points they make.
Most importantly?
Enjoy connecting and communicating with people in this powerful way.
I promise you… you’re soon going to LOVE selling.
Get ready to create more income and more impact!
If any of the above 6 steps is something you want help with, then we’d love for you to work with us directly so that in our high level coaching and implementation program.
If creating a thriving coaching business is something you’ve always wanted to do, just know, there are two caring, supportive, highly intelligent and successful women who have been on this journey before and we’re here to guide you, if you want to create this freedom for yourself too.
We help female coaches every single day to work through every step from 1 to 6. We also help you package up your expertise AND we help you will all of the implementation and the tech stuff too 
I know pretty awesome huh?
If you want our help to do all of the above and have your high value offer up and running online and be able to attract leads and clients consistently…
Apply to work with us right HERE.
Esther Gretton and Jaimee Maree xx
